2010KonaBlueGT, on 25 February 2012 - 10:23 AM, said:
The only thing on my 2010 that says GT500 is the faux gas cap and the fender rocker sticker. On stipe delete cars, it's just the faux gas cap that says GT500 on it.
It would be real cheap and easy to change that to SVT or Cobra (which is pretty much what I said in my post).
Apparently someone on this fourm is too dense to figure out that they would not have to cease production of THE CAR, just THE NAME and that it wouldn't cost Ford "millions" to change the name from GT500 to Cobra.
I'm not sure the issue would be how much money is needed to remove the GT500 and/or Shelby stripes,badges, emblems etc.out of the car, but rather whether Ford wants to loose the brand equity associated with the Shelby name. When you purchase a business, this is something that is referred to as goodwill. It is not a tangible asset, but it still has value to a company.
While there are exceptions, changing a car's name generally occurs when a new generation of the car comes out, and only when a comapny wishes to give its product a fresh start. In other words, when there is no positive goodwill associated to a name. For instance, Chevy had the Cavalier that sold OK but was viewed as a lousy car. They decided to change to Cobalt, and the car was not much better. They wanted another fresh start and changed the name for Cruze for the current genenration. On the opposite, the 2013 Fusion will be identical to the European Ford Mondeo. Ford could have used the opportunity to change the name (no added cost since the model will be totally new). However, Ford judged that the goodwill associated with the name Fusion in North America was too significant to proceed with a name change. Cars with good reputation and loyal following generally hold on to their name for a long time. Mustang and Corvette are two good examples.
My point is that if the 2014 is totally identical to the 2013, it does not make sense to erase the goodwill associated with the "Shelby GT500" name and replace it with "SVT Cobra", even if the cost is minimal. It could make more sense for the 2015, only because the car will lilely be totally new, lose its retrro stylling, and probably be aimed at a younger crowd for which the name Shelby has less significance.