roger-SAI, on 11 July 2012 - 08:36 PM, said:
Looking at several opportunities for upgrades and trade off's to the standard equipment. The stripe delete would conflict with the S-1000. That would be a hard sell. Do see the point though.
On non-SVT pack cars the Shelby Handling pack is certainly a possibility and could be standard package content with a "level" system as mentioned above.
We are working on 2 heavily loaded proto-types now. Suspension on the SVTPP and SVT Track Package content is being evaluated for upgrading. Nothing is off the table. When we look at pricing all content is evaluated. We do know there will be a cost changes and try to consider all content costs when evaluating pricing. We have also incured raw material cost increases across the board over the last 2 years since the last pricing restructure. Quite a bit of research and information gathering prior to any pricing structure.
Thanks everyone for the great feedback. It is helpful.
I'm seriously considering purchasing one of these cars, regardless of whether you do a stripe delete option or not. Whether I purchase the base GT500 from SA or through a Ford dealer for the Super Snake conversion it will not have stripes. I will not want SA to the add stripes as part of the Super Snake conversion. The only badging I want is the fender and grill emblems on the exterior of the car. It won't be mistaken as a S-1000 because the hood profile and wheels are different, along with the S-1000 badging. I doubt anybody is going to remove the S-1000 badging from their cars to create confusion at a later time, also the dash plaque with the SA VIN will tell everybody what it is.
My thoughts are all suspension and chassis upgrades that can be bought as individual speed parts from the Shelby Perfomance Parts Catolog need to be added to the option list of the Super Snake. You already have the suspension apart for the Super Snake package. Make it easier for the customer to upgrade at this time with parts you already produce if they want the ultimate in handling without having to modify the car afterwards with SA Performance Parts. This would also limit them from outsourcing to another supplier for the same basic suspension and chassis upgrades at a later time. Then the car will be shown in the Registry as having these parts installed as optional equipment at the time of purchase. It would increase the value of the car at a resale at a later date, plus make doing the upgrades cheaper because of the labor savings of doing the suspension modifications when you convert it to a Super Snake, versus adding these modifications at a later time to the car after the purchase of the SS package. If you're worried about ride harshness and customer complaints afterwards, have the customer sign a waiver to build the car with these options beforehand. If you decided to do this also add an optional wheel and tire package to accomadate the Track Package upgrade with its capabilities to use larger tires
By doing these things you can increase the sales of the Performace Parts, while also increasing work for your shop to install them as options to the SS. You would also make cars more individual to each customers tastes while at the same time creating cars that could have the possibilities of having lower production numbers in a group of SS's depending on the options installed. This would be a win/win for everybody
Edited by Mr. Haney, 12 July 2012 - 08:50 AM.