Tell the enthusiasts that there will be strict limits via the printed word and perpetuate the perception of scarcity. This is nothing more than yet another cheap sales pitch.
They can't make enough of them. Yeah right, thats why there were over 1,000 07s (with financing incentives) on ice when the 08s began shipping.
How is it a sales pitch when I don't have one to even sell anyone???
It is what Ford says, nothing more. They can certainly change it if they choose, but until that happens the only thing dealers have to go by is what Ford tells them will be.
Here is the announcement:
May 17, 2007
To: All Ford Dealer Principals and Sales Managers
Subject: 2008 Shelby GT500 Program Information
Ford Sales Division is excited to announce the Shelby GT500 for the 2008 model year! While much of 2008 model program is "carryover", we ask you take notice to new vehicle features, and distribution plan for this model year.
New for 2008 Shelby GT500
All new HID- High Intensity Discharge headlamps option (51H)
All new Ambient Lighting Option (95M)
Vapor Clearcoat Metallic (ZY) replaces both Satin Silver and Tungsten
Ebony (85E) and Alloy (85A) stripes now available with selected exterior colors
Shelby GT 500 Allocation and Distribution PlanFor the 2008MY the U.S. Ford dealership production is approximately 8,000 units.
Shelby GT500 Certified Dealers are eligible for the following allocation:
(1) incremental unit for 2006 Presidents Award winners
(1) "coverage" unit for any dealer enrolled and certified in the Shelby GT500 Dealer Program
Remaining production will be based on Mustang Share of Nation formula.
Former SVT & SVT Focus Dealers will not receive incremental allocation, as they did last year
Individual allocation and scheduling will be communicated by your facing Regional Sales Office
Remaining Certification Payments
Per Shelby certification agreement, allocation of one Shelby GT500 unit for each 2007 and 2008 model years is provided to the dealer, along with related marketing material and online sales training.
Total fee for the 2007/2008 Program was $1,500
The first two payments of $375 were charged to the enrolled dealer's P&A account last year (Sep & Nov)
The remaining two payments of $375 will be charged in 3rd Qtr and 4th Qtr of 2007
We recommend that these payments be posted to Sales Department Expense - Training, however your dealer management may want to post the charges to a different account
Additional questions on the certification fee payments can be directed to 800-367-3788
Access the latest Ford Performance news regarding Shelby GT500, photo and video gallery, color selector, and specs at www.svt.ford.com, which is available through the Mustang page on www.fordvehicles.com. Click on the Shelby GT500 image, and then follow the link "Shelby GT500" in the description to more information.