Shinodas Take on a boss
#1
Posted 19 November 2007 - 03:20 PM
#2
Posted 19 November 2007 - 09:00 PM
pawn65, on Nov 19 2007, 07:23 PM, said:
Ford now has rights to the BOSS name -- they trademarked "BOSS" a year ago last summer after working out 'custody' <lol> of the BOSS name with the Shinoda family and Ford introduced a line of BOSS crate motors at SEMA in October of 2006. Ford has rights to the Boss name -- Ford would never agree to haveing to tell Shinoda what they're doing three years in advance, imo.
I don't see that the Shinoda BOSS has anything to do with Ford either -- they just have aftermarket sales agreements with some Ford dealers, same as Saleen/Roush/Foose/FunkmasterFlex/etc. Also, companies that upfit the F-series with work-boxes, etc, but have no direct affiliation with Ford Motor Company, is an upfitter example that also has no affiliation with FoMoCo.
Coincidentally, and totaly unrelated, Saleen assembled the For GT for Ford and Roush does certain engine evaluation and testing/test-plans for Ford ...even preps some engineering documents, and did the fabrication and build on the 999 Hydrogen Fuel Cell land-speed record holding Ford Fusion, but those are specific contract arrangements for a Ford product/project/ workproduct -- but the Saleen and Roush aftermarket cars are in no way related to Ford Motor Comapany, nor is Shinoda.
Shelby, on the other handk, has several roles with Ford: as a partner, as an upfitter for specific FoMoCo products (Shelby GT, GT500KR) and as an aftermarket upfiter (SS-upfits, etc) for their own builds (analygous to the Saleen, Shinoda and Roush mustangs.
Next time you talk to your friends at Shinoda or Ford Motor Comapany (not a dealer), ask them specifically what their contractual relationship is with the other in the context of a production Ford car or project. I'd be hyper-skeptical and astounded if they tell you it's anything more than non-existant (seriously).
Dan
#3
Posted 20 November 2007 - 10:54 PM
At any rate, the Boss is coming in 2009/2010. I'm closing in on a GT500 for purchase soon, maybe a Boss next?
#4
Posted 21 November 2007 - 10:48 AM
#5
Posted 26 November 2007 - 11:04 AM
This post has been edited by pawn65: 26 November 2007 - 07:11 PM
#6
Posted 26 November 2007 - 11:19 AM
My 'sources' (
#7
Posted 26 November 2007 - 07:09 PM
#8
Posted 26 November 2007 - 07:39 PM
pawn65, on Nov 26 2007, 11:09 PM, said:
I guess that would depend on the arrangements Ford made with the Shinoda family/estate. Since ford has trademarked BOSS the must have outright rights to the name in some real way. The deal could have provided for Shinoda to retain their Shinoda Boss rights as well (similar to Ford and Shelby where Ford owns rights to "Cobra" in a modern context and Shelby owns it in the Shelby Cobra context).
If the arrangement is someting like that (dunno), potentially the Shinoda folks could continue to make their Shinoda Boss and Ford could also make a Boss Mustang -- al depends on the arrangements.
My gut would be that Ford would want total independence from Shinoda with no strings attched whatsoever. The fact of the trademark would seem to be consistent with that, but most any mutually-agreeable arrangement could be in place.
I actually think any binding association with the Shinoda name would work against Ford because, although Shinoda came up with the name and the hockey-stick stripe, as a personality/figure he was never really "visible" or really associated with the Ford Boss Mustangs in the popular culture back in the day. The Boss Mustangs were associated 100% with Ford and few were also aware or payed any attention to the fact that some designer named Larry Shinoda worked on the Boss design concept.
Perception is a powerful thing, so an association with the name Shinoda on a Boss redux would not work, imo, the same way an association with Shelby did (and does) on the Shelby GT/GT500. In a way that's also historically accurate, since Carroll Shelby really did much more than design work on the original Shelbys -- they were extensively reworked at a total-performance level by Shelby's team at the behest of Ford and the styling aspects were more of a form-follows-function ...from the outset. Of course Ford later 'adopted' what CS had done and contractually exploited the concept in the out-years but the association was always performance-based. Whereas the Shinoda relationship was more one of a hired pen who came up with a cool name and graphic but was never really associated with what made a Boss a BOSS -- a peformance machine, if you catch my drift. That association was historically 100% FoMoCo.
Sure will be interesting to see how it all plays out -- that's part of the fun, imo ;-)
#9
Posted 28 November 2007 - 06:26 AM
#10
Posted 28 November 2007 - 10:49 AM
Here's the problem I'm having... I don't know if you were driving in the days of the original pony-car culture and the Boss Mustangs. The Team Shinoda website is full of a lot of carefully written 'claims' that seem to shine an especially broad spotlight on Mr. Shinoda ...could this be what I'll politely call 'revisionist history?'
At that link under the "History of the Boss (Shinoda) Mustang" (<-their words, not mine) they go on to say how Shinoda "introduced" the Boss 302 and Boss 429 mustangs. Really??? That's news to me! ...and I suspect it's news to Ford too.
Further down they talk about how he was "responsible" for the '63 Stingray ...really?!
It goes on to say how he was "responsible" for the Torino Cobra ...really?!
See how this works? ***I sure hope they're talking about the DESIGN, not the CAR!*** ...but seemingly no atempt is made at any such substantive distinctions.
Look a little further down where they state "Currently Team Shinoda is a member of SEMA(Specialty Equipted Manufatures Association)." [<-their exact words, not mine] Well, besides the abysmal spelling throughout that site, SEMA has not gone by that name for many moons now! Makes you wonder, huh?
Anyhow, Larry Shinoda was a wondeful designer, penned the Boss 'look' and coined the name. Beyond that, the Boss is totally FoMoCo, no Shinoda, except for Shinodas attempts to continue to, sort of, 'ride' the fame of Ford's Boss-horse in the intevening years by creating some nice modded mustangs as have dozens of other aftermarket builders; except he got to use the word BOSS.
And why not? He did pen an iconic design and name, but anyone who thinks he was "responsible" for the CAR in any material way either wasn't around then or has been reading material prepared buy those who might have a vested interest in respinning or slanting the course of history, imho -- and, as a Ford nut, that clearly irks me.
There's a lot more I could say on this but I really don't want to create an adversarial situation on the BOSS subject, or give the whole Shinoda 'thing' any more attention than it's already garnered ...especially given that Ford will, once again, be introducing a genuine factory BOSS Mustang -- and hopefully a proper heir to their legacy -- just as FORD did back in the day.
Btw, I don't hear anyone clamoring for a Shinoda Boss (the few who know they actually have existed in the interim) and they don't appear to be especially valued among collectors, it would seem, tho some seem like well-done aftermarket builds. I suspect that's because folks are clamoring for the progenerative blood-line heir to the BOSS throne and that can only come from Ford, imo.
Dan out.
#11
Posted 28 November 2007 - 03:52 PM
This post has been edited by pawn65: 28 November 2007 - 04:26 PM
#12
Posted 28 November 2007 - 07:13 PM
pawn65, on Nov 28 2007, 06:52 PM, said:
Shinoda didn't create the BOSS engine -- just the name -- remember, he was a designer.
I hadn't heard about Night Rider considering the BOSS for Kitt -- how cool! Wonder why they didn't. Such associations are sometimes powerfull marketing tools. In '78-'79 as a result of the Smokey and the Bandit movies, Pontiac sold over 150,000 Firebirds (240HP??) -- many more than they ever sold back when they were true muscle cars with 455cid engines (Super Chicken logo <lol>) and made big HP. Makes you wonder if Kitt was a BOSS if we'd have seen another factory BOSS mustang back then! Possibly could have changed the course of things a bit -- dunno.
The 10.0L Boss was the one John Coletti did to spook GM, as you mentioned. I don't think there was ever any intent to produce it... it was just to get everyone's attention in '94 and hint at what could be ...on the heels of the killer '03/'04 Cobra "Terminators." Btw, the '03/'04 Cobras were called Terminators because they were engineered to call GM's bluff in the muscle car arena and terminate the Camaro/FBird. They were the first car (that I'm aware of) specifically engineered and built to be exceptionally friendly to the aftermarket -- to be easy to build aftermarket pieces for -- from the intake to suspension to the exhaust. Coletti knew if he planned it right and didn't tip his hand too early GM could not step up and build/sell enough Camaros that could compete with the potential of the Terminators ...if he carefully engineered them to be potent from the factory and easily capable of MUCH more HP with easily-plug-compatible aftermarket bolt-ons. Camaro and Challenger will sing from this same hymnal -- but the Termies were the first cars to master this approach and the S197s have now elevated it to a true artform ...part of the Coletti legacy.
It was a coup for Ford and, as the Terminator name foreboded, GM had to withdraw the Camaro/Firebird because they were ill prepared to compete with the total-engineering (factory + aftermarket) approach of the Termies and didn't have the volumes to justify an all out assault ...brilliant! GM could have struck back in 12-24 months, but chose not to throw good money after bad on a financially sinking ship (Camaro/FBird). Coletti was a great 'old-school' strategist, imo, and masterful at staging Ford's Performance hand ...working the PR game for maximum effect. It was a sad day when he retired, but his style would not have mixed well with Hau Tai-Tang, imo, who got to own the S197 pony ...and did a damn good job at exploiting Coletti's proven 'formula'.
I think one of the reasons Coletti was so loved by enthusiasts is that he was a genuine performance enthusiast himself ...a real car guy in the truest sense who played on the weekend with his own hi-po toys. He 'grew-up in Ford during the Bunky Knutson era (who was 'seduced' from GM and had great credibility and therefore considerable clout with Ford senior management. It was a simpler and different era where tough decisions could actually be finalized on a hand-shake.
Here's some pics of Coletti's 10.0L Boss -- just awesome!! Remember, '04 was the 25th anniversary of the Boss and I would not be surprised if Larry Shinoda was called upon, as your dad says, to do the graphics -- just as he had 25 years earlier ...a nice touch and consistent with Coletti's penchant for both doing things right and respecting the car's history, but certainly Shinoda would not have have had any technical influence on the Coletti 10.0L Boss either -- just as in the '60s. Btw, the Coletti 10.0L BOSS made 855HP and 790ft-lb Tq ...and ran 0-60 in 3.9 sec.! I sure do miss his take-no-prisioners 'style' ;-)
1994__Boss_600cid_10Liter_DOHC_Mustang.jpg (96.21K)
Number of downloads: 9
1994__Boss_600cid_10Liter_DOHC_Mustang.jpg (70.76K)
Number of downloads: 14
1994__Boss_600cid_10Liter_DOHC_Mustang_855HP_790ftlb_1_60_1.9sec.jpg (67.4K)
Number of downloads: 11
1994__Boss_600cid_10Liter_DOHC_Mustang_855HP_790ft_lb_0_60_3.9sec.jpg (30.36K)
Number of downloads: 3
<edit:> ...just noticed ... side graphics on 10L Boss do bear a real resemblance to Shinoda Boss of the period.
This post has been edited by 68fastback: 30 November 2007 - 08:40 PM
#13
Posted 29 November 2007 - 09:21 AM
This post has been edited by pawn65: 29 November 2007 - 12:37 PM
#14
Posted 29 November 2007 - 09:44 PM
Ford may have several options 'groomed' and waiting on seeing exactly how the Challenger and Camaro measure up.
I just hope legislation doesn't drive these cars into the ground as in the '70s -- I'm still bummed by that <lol> ;-)
#15
Posted 30 November 2007 - 06:18 AM
#16
Posted 30 November 2007 - 08:40 AM
What I'm really salivating over tho is a 5.0 NA curve-carver BOSS ;-)
#17
Posted 30 November 2007 - 04:51 PM
68fastback, on Nov 30 2007, 12:40 PM, said:
What I'm really salivating over tho is a 5.0 NA curve-carver BOSS ;-)
well its good to have dreams.
#19
Posted 03 December 2007 - 08:13 PM
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